Jeep Renegade:
Halsey & Mary Kate Kestner

To capture the wild spirit of Jeep's Renegade, DDB Chicago enlisted Sarofsky to create four "Release Your Renegade" commercials featuring musicians Halsey, Uri Grey, Molly Kate Kestner, and Chloe Nixon. On a soundstage, founder Erin Sarofsky crafted dynamic visuals by blending each artist’s energy with footage of the vehicle. Sarofsky meticulously directed the performers to create striking silhouettes that seamlessly integrated with the Renegade’s imagery, resulting in powerful, fluid commercials. The final spots combined choreographed movements, vibrant collages, and the artists' voices to highlight the Renegade's bold, free-spirited essence.

As a newly graduated summer freelancer in 2017, I had the opportunity to work under the guidance of creative lead Duarte Elvis, contributing to both Halsey and Molly Kate Kestner 30-second video advertisements using techniques that included masking, double exposure, and blending to create a visually striking campaign.